Recently, supermodel Gisele Bundchen was allegedly seen in a burkha walking into a cosmetic clinic in Paris so she would not be recognized. Dr. Dean Johnston of Lake Mary, Florida says about 40% of his patients hide their procedures not only from strangers, but even their significant others. Be it breast augmentation or a tummy tuck, women like to keep it a secret for as long as they can – even post treatment.
With the increase in non-invasive cosmetic procedures like Botox and Derma fillers that leave subtle changes, most women are easily able to hide their treatment. These procedures are ‘lunch time’ procedures and have negligible recovery, so nobody ever needs to find out about them.
While celebrities hide their procedures so that they may get some privacy and not face similar furor like British TV presenter Fern Britton faced in 2008 following revelation of her gastric band surgery; others do not want to be dissuaded or feel foolish once they have decided to undergo a procedure.
Several women grow up disliking one body part, such as their noses or breast size, and they make take years to finally opt for a cosmetic procedure. At this point, discussing even with their close family and friends makes them think that they may be dissuaded from finally achieving the look they always wanted. Cosmetic surgery not only helps them achieve their desired look, but also helps regain their self-confidence. One of the patients who underwent rhinoplasty after 20 years of living with a big, bumpy nose said, “I thought I looked like a witch and this feeling was more than skin deep. Growing up, I would always be very self-conscious. Today, all my social anxiety is over and I walk into a room full of people with confidence.”
Once the results are visible, the family and friends are delighted with the new look and they are able to understand the previous anxieties and renewed confidence. Secret or not, cosmetic surgery is certainly helping millions across the globe regain their look and their confidence.